
Branding. Web Design. Graphic Design.
milad media:
the dandelion journals
The Brief
The Dandelion Journals (TDJ) is more than a travel agency—it’s a movement for women stepping into their “Second Act,” a stage of life defined by freedom, reinvention, and self-discovery. TDJ curates group travel experiences that allow women to explore the world, form meaningful bonds, and embrace the richness of living for themselves.
When TDJ came to us, they were in the midst of a brand revival. Their mission of creating a global community through travel was powerful, but their digital presence needed to reflect that story with equal weight. The challenge was clear: modernize the brand, preserve its roots, and make it accessible to a growing audience.
Our team, in collaboration with Milad Media, approached this project with a focus on balance: honoring TDJ’s existing audience while expanding the brand to resonate with younger women entering this stage of life. Using Photoshop, Illustrator, and Figma, we rebuilt their visual identity from the ground up. The process involved redefining their color palette, updating logos, and selecting typography that felt both timeless and contemporary.
We also leaned into storytelling-driven design. Scroll animations of airplanes in flight create a sense of momentum and anticipation, while the site architecture was reimagined for intuitive navigation. Every design choice was intentional, bridging functionality with the emotional resonance of the TDJ brand.